Business before technology
Every technical decision should support measurable business outcomes.
ABOUT
Building technology around business, not the other way around.
My career started repairing computers long before I became a software engineer. Since then I've worked across the entire technology stack—from IT support and software development to product strategy, architecture and executive leadership.
Today I help companies transform operational complexity into scalable software. Having founded and led an ERP platform, I've learned that great technology isn't measured by the amount of code it contains, but by how clearly it helps people make better decisions.
Originally from San Sebastián, Spain and based in Mexico City since 2018. Outside work I enjoy hiking, strategy games and understanding how technology, organizations and people evolve together.
12+
Years Building Software60+
Companies$4.8M+
Estimated Savings2
Countries
MY APPROACH
Principles that guide every project.
Systems thinking
I optimize complete workflows instead of isolated features.
Simplicity scales
The best software is the one that users don't need training to understand.
Engineering with purpose
Build less, solve more, and measure everything that matters.
TECHNOLOGIES
Tools I use to build products.
PHP
JavaScript
Node.js
Python
MariaDB
Docker
AWS
REST APIs
Linux
UX/UI
Product Strategy
Agile